Understanding Cross-Cultural Psychology: Exploring Cultural Influences on Human Behavior
Kendra Cherry
Kendra Cherry 1 year ago
Author, Psychosocial Rehabilitation Specialist, Educator #Theories of Psychology
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Understanding Cross-Cultural Psychology: Exploring Cultural Influences on Human Behavior

Explore how cultural backgrounds shape human behavior in cross-cultural psychology, highlighting individual differences and universal traits across diverse societies.

Kendra Cherry, MS, is a specialist in psychosocial rehabilitation, an educator in psychology, and the author of the "Everything Psychology Book."

What Is Cross-Cultural Psychology?

Cross-cultural psychology is a specialized field that investigates how cultural contexts shape human thoughts, emotions, and behaviors. While many psychological processes are common worldwide, cultural distinctions often result in unique ways people perceive and interact with the world.

For instance, some cultures prioritize individualism and personal freedom, whereas others emphasize collectivism and group harmony. These cultural values profoundly influence various life domains.

This article delves into the origins of cross-cultural psychology, its diverse methodologies, and its significant contributions to understanding human psychology globally.

Defining Culture

Culture encompasses the shared attitudes, customs, beliefs, values, and behaviors passed down through generations within a group. Although cultures share universal human experiences like happiness, the expression and interpretation of these experiences can vary widely across societies.

Cross-cultural psychologists aim to identify both universal and culture-specific behaviors to better understand how culture shapes family dynamics, education, social interactions, and more.

Historical Background of Cross-Cultural Psychology

This field has grown as researchers seek to comprehend both the differences and similarities among global populations.

Founded in 1972, the International Association of Cross-Cultural Psychology (IACCP) has fostered the advancement of this discipline. Increasingly, psychologists examine behavioral variations across diverse cultures.

Historically, psychology research has been dominated by Western perspectives, often focusing on populations from Europe and North America. This led to concerns about cultural bias, especially since many studies primarily involved participants from WEIRD (Western, Educated, Industrialized, Rich, Democratic) societies.

Recognizing this limitation, cross-cultural psychologists emphasize the importance of including diverse cultural groups to enhance the generalizability of psychological findings.

Despite progress, Western bias remains prevalent; analyses reveal that approximately 90% of psychology research participants come from Western industrialized nations, with 60% being American.

Summary

Cross-cultural psychology strives to address biases in research by investigating whether psychological phenomena observed in Western cultures also exist globally.

Approaches in Cross-Cultural Psychology

Researchers typically adopt one of two perspectives:

  • Etic Approach: Examines cultures from an outsider viewpoint, applying universal concepts and measures across all groups.
  • Emic Approach: Studies cultures from within, focusing on culturally specific meanings and contexts.

Many psychologists integrate both approaches to gain a comprehensive understanding.

Additionally, the study of ethnocentrism—judging other cultures by the standards of one's own—is a key focus. Ethnocentrism can lead to biased perceptions and hinder appreciation of cultural diversity.

Cross-cultural psychologists analyze how ethnocentrism affects interpersonal interactions and the research process itself, often identifying and mitigating ethnocentric biases in studies.

Key Topics in Cross-Cultural Psychology

This field encompasses a variety of subjects, such as:

  • Emotions: Investigating whether emotional experiences and expressions are universal or culture-specific.
  • Language Acquisition: Exploring if language development follows similar patterns across cultures.
  • Child Development: Studying how cultural child-rearing practices influence growth, achievement, and well-being.
  • Personality: Examining how cultural factors shape personality traits.
  • Social Behavior: Understanding the impact of cultural norms on social interactions.
  • Family and Relationships: Assessing how cultural contexts affect interpersonal bonds.
  • Mental Health: Promoting culturally sensitive approaches in mental health services to respect diverse expressions and beliefs.

Summary

Cross-cultural psychology enhances our comprehension of how culture influences emotions, cognition, social relationships, and mental health, highlighting the importance of cultural sensitivity in psychology.

Applications of Cross-Cultural Psychology

This discipline supports professionals across psychology and education fields. For example, child psychologists may examine how cultural differences in parenting affect development.

Educators and curriculum designers utilize insights from cross-cultural psychology to create inclusive, multicultural learning environments that respect diverse student backgrounds.

Social psychologists apply cross-cultural perspectives to study how social cognition varies between individualistic and collectivistic societies, exploring cultural influences on perception and interaction.

Significance of Cross-Cultural Psychology

Unlike other psychology branches that may overlook cultural context, cross-cultural psychology explicitly integrates culture into the study of human behavior.

Incorporating diverse cultural samples is crucial for distinguishing universal psychological principles from culture-specific phenomena, thereby enriching our understanding of human nature.

A Word From Verywell

Cross-cultural psychology is vital for appreciating behavioral diversity worldwide. Although much research remains Western-centric, growing awareness promotes inclusivity and diversity in psychological science.

For further reading:

  • Psychology
  • Theories

Verywell Mind ensures information is supported by high-quality, peer-reviewed sources to maintain accuracy and reliability.

  1. Mathews G. Happiness, culture, and context. Int J Wellbeing. 2012;2(4):299-312. doi:10.5502/ijw.v2.i4.2

  2. Lonner WJ. On the growth and continuing importance of cross-cultural psychology. Eye on Psi Chi. 2000;4(3):22-26. doi:10.24839/1092-0803.Eye4.3.22

  3. International Association of Cross-Cultural Psychology. About us.

  4. Henrich J, Heine SJ, Norenzayan A. Most people are not WEIRD. Nature. 2010;466(7302):29-29. doi:10.1038/466029a

  5. Thalmayer AG, Toscanelli C, Arnett JJ. The neglected 95% revisited: Is American psychology becoming less American? American Psychologist. 2021;76(1):116-129. doi:10.1037/amp0000622

  6. Wang Q. Why should we all be cultural psychologists? Lessons from the study of social cognition. Perspect Psychol Sci. 2016;11(5):583-596. doi:10.1177/1745691616645552

  7. Cheung FM, van de Vijver FJ, Leong FT. Toward a new approach to the study of personality in culture. Am Psychol. 2011;66(7):593-603. doi:10.1037/a0022389

  8. Keith KD. Visual illusions and ethnocentrism: Exemplars for teaching cross-cultural concepts. Hist Psychol. 2012;15(2):171-176. doi:10.1037/a0027271

Kendra Cherry

By Kendra Cherry, MSEd
Kendra Cherry, MS, is a psychosocial rehabilitation expert, psychology educator, and author of the "Everything Psychology Book."

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