Trump Voices Support for Sydney Sweeney Amid American Eagle Ad Controversy
President Trump praises Sydney Sweeney's controversial American Eagle jeans ad, which sparked debate over its "genes" pun and boosted the retailer's stock value.
What sparked the debate?
In late July, American Eagle released a denim campaign featuring Emmy-nominated actress Sydney Sweeney. The tagline played on the word "genes" versus "jeans", leading some critics to accuse the ad of echoing eugenics rhetoric due to the star's blonde hair and blue eyes.
Conservative voices defended Sweeney and dismissed the backlash as overreach. When it emerged that she is a registered Republican, President Trump publicly praised her on Truth Social, writing, "Sydney Sweeney has the hottest ad out there. Go get 'em, Sydney!"
American Eagle's response
American Eagle issued a statement emphasising the campaign's focus on denim. "Her jeans. Her story," the brand said, adding that it celebrates the confidence everyone feels in their AE jeans regardless of body type or background.
The social media uproar has transformed into a marketing win: American Eagle's shares jumped by as much as 20% following renewed attention on the ad.
Sweeney's political stance
Public records confirm Sweeney registered as a Republican in Florida earlier this year, but she has largely stayed silent on political matters. She previously asked fans to "stop making assumptions" after images of a celebration with MAGA hats circulated online.
Trump's endorsement
When asked about the ad by reporters, Trump said he would have been unaware of Sweeney's political affiliation if not told, but that he supports her campaign. "If Sydney Sweeney is a registered Republican, I think her ad is fantastic," he remarked.
The controversy illustrates how a single advertisement can ignite national debate and deliver lucrative returns for brands in today's social media landscape.
This topic was reported by BBC News.
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