Saratoga Spring Water Viral TikTok Boosts Primo Brands Stock in 2025

Highlights

• A TikTok video showcasing an impactful morning routine featuring Saratoga Spring Water has gone viral.
• Saratoga Spring Water, under Primo Brands, is prominently featured throughout the viral content.
• Following the video's popularity, Primo Brands' stock saw an early surge of nearly 3% in 2024 trading.

In 2024, a bottled water brand made waves on social media and the stock market alike. A TikTok user, Ashton Hall, shared his transformative morning routine that prominently includes Saratoga Spring Water, capturing widespread attention and driving investor enthusiasm.

Hall’s routine begins before 4 a.m., involving activities such as balcony push-ups and swimming, all while consistently featuring the striking blue glass bottle of Saratoga Spring Water. Beyond hydration, he uses the water for facial ice baths and mouth rinsing, highlighting its refreshing qualities.

Primo Brands, formed after the 2023 merger of Primo Water and BlueTriton Brands, owns Saratoga Spring Water along with other notable names like Ice Mountain, Pure Life, and Poland Spring.

The original TikTok video has amassed nearly 100 million views, inspiring memes and social media buzz, including engagement from the NFL’s Detroit Lions. This viral trend has translated into a tangible boost in Primo Brands’ stock performance, reflecting the power of social media influence in 2024.

While initial excitement pushed shares up by almost 3%, the stock has since stabilized but remains a point of interest among traders and consumers alike.

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