Roku Stock Jumps 11% in 2025 Following Game-Changing Shopify Ad Partnership

Roku is transforming the way viewers shop by allowing direct purchases from Shopify merchants through their TV screens.

On Tuesday, Roku (ROKU) shares surged over 11% after announcing a groundbreaking partnership with Shopify (SHOP), enabling viewers to effortlessly buy products from Shopify merchants directly via their streaming devices.

Highlights

• Roku's stock soared more than 11% after unveiling a feature that lets viewers purchase Shopify products straight from their TVs.
• Consumers can complete transactions using Roku Pay, Roku's seamless payment platform, and instantly resume their shows post-purchase.
• This collaboration marks a significant evolution in Roku and Shopify's partnership, which began in 2021 by integrating Shopify merchants into Roku's advertising ecosystem.

Through Roku Action Ads, users receive interactive options such as texting, QR code scanning, or direct buying. Now, with the enhanced Shopify integration, viewers simply press "OK" on their remote to explore product details and complete purchases without leaving their screens.

The checkout process is streamlined via Roku Pay, ensuring a smooth transaction and immediate return to the viewer’s content.

Early adopters include notable Shopify merchants like True Classic (men’s apparel), Ergatta (fitness equipment), and Olly (wellness products).

Peter Hamilton, Roku’s Senior Director of Ad Innovation, emphasized, "Roku democratizes TV advertising and now simplifies the buying journey for Shopify merchants, creating an unmissable advertising experience throughout the viewer's streaming journey."

This milestone builds upon the partnership initiated in September 2021, which granted Shopify merchants access to Roku’s advertising platform.

Roku shares have climbed 67% year-to-date, reflecting investor confidence in the company’s innovative growth strategies. Meanwhile, Shopify shares have increased 78% this year, with a 2% gain noted on the announcement day.

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