Launching a Successful Online Project: 5 Expert Tips from the Co-Founder of Hootsuite

Successful individuals and projects naturally attract attention. Everyone wants to uncover the secret behind their achievements, especially when many others have faced failure. People crave a glimpse of the insight that reveals the path to success.

Fortunately, successful people often generously share their advice and experiences.

Interestingly, the willingness to share accomplishments is itself a key ingredient in achieving success.

This time, the advice comes from Dario Meli, co-founder of Hootsuite and also co-founder of the company Invoke.

So, what does Dario believe led them to success?

1. It’s All About the "Address" – Understanding Customer Needs. When working with clients, the key is to identify exactly what they need. Prioritize their core desires and listen attentively.

Invoke developed new products tailored specifically to their clients’ requirements by actively listening and filtering out the unnecessary.

In essence, you carefully listen, eliminate distractions, and create a product that truly fits your customer's needs.

2. Collaborate with the Right People. Before founding Hootsuite, Dario knew his partner Tedman for about a year. They first met in a coffee shop and talked for 1.5 hours. That conversation sparked their shared passion for working on joint projects.

When choosing a partner, you must be 100% confident in both them and yourself. While you each may excel in your own areas, your goals must align.

3. Divide Responsibilities Clearly. Clear division of tasks is fundamental. At the start, Dario and David focused more on design, while Ryan concentrated on technical aspects. Combining these three talents helped build a stronger company.

Don't hesitate to delegate. You can't do everything perfectly alone. Hiring people who are more talented than you doesn’t mean they will overshadow you; it means your venture will thrive.

4. Stay Focused and Persistent. If you commit to a project, don’t abandon it when challenges arise. Constantly quitting and starting new projects leads to stagnation and lack of growth.

Invoke experienced this firsthand, nearly completing five projects before realizing they were heading in the wrong direction.

They didn’t limit themselves to working with specific applications or clients but chose to focus on select projects instead of spreading themselves too thin.

If a stronger competitor emerges, it doesn’t mean you should quit. Instead, consider collaborating with them to strengthen your position.

5. Make Your Project Visible. Aim to get your project known by as many people as possible. For Hootsuite, opening an office in New York was strategic because "every agency in the universe has an office in New York!"

In today’s world, this means attending conferences, exchanging business cards, offering to lead workshops in your field, and sharing your project’s story. Keep knocking on doors, and some will open.

Combine this with a cohesive team, trust, talented employees, shared goals, and focused effort, and you have the formula for a successful project.

The most important step is to overcome the fear of starting. Too often, people end up buying smart books and courses that gather dust while great ideas remain locked in their minds.

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