Campbell’s Company Rebrand 2025: Dropping 'Soup' to Embrace Diverse Food Brands
Discover why Campbell Soup Company has rebranded to The Campbell’s Company in 2025, joining other major brands that revamped their names to reflect broader product ranges beyond their original focus.
Key Highlights
- Campbell Soup Company rebrands as The Campbell’s Company in 2024.
- The new name highlights its expanded portfolio including snacks, sauces, and beverages.
- This change follows a trend among major companies shifting names to represent diverse offerings beyond a single product.
In 2024, Campbell Soup Company (CPB) officially dropped the word 'Soup' from its name, becoming The Campbell’s Company. This strategic rebrand reflects the company’s evolution from a soup-focused business to a multi-category food and beverage powerhouse.
Beyond its iconic soups, The Campbell’s Company now owns popular brands such as Kettle and Cape Cod potato chips, Prego and Rao’s sauces, and Goldfish crackers. The company emphasizes that the new name signifies "a brand rooted in soup but embracing much more."
Campbell’s rebranding aligns with a growing corporate trend where businesses update their names to better represent their diversified product lines and modern market positioning.
5 Other High-Profile Corporate Rebrands
Several well-known companies have similarly revamped their names to reflect broader strategies:
- Dunkin’: Formerly Dunkin' Donuts, the company shortened its name in 2018 to spotlight its coffee and beverage focus.
- WW (Weight Watchers): Rebranded in 2018 to emphasize overall health and wellness beyond weight loss.
- Altria Group: Philip Morris changed its name in 2003 to highlight its diverse portfolio beyond tobacco products.
- Meta Platforms: Facebook rebranded in 2021 to prioritize the metaverse vision, encompassing Instagram and WhatsApp.
- Alphabet: In 2015, Google became Alphabet to reflect ownership of multiple companies including YouTube, Waze, and Fitbit.
Obscure Original Names of Famous Brands
Many leading companies started with very different names that are little known today:
- Nike was originally Blue Ribbon Sports.
- eBay began as AuctionWeb.
- Subway was founded as Pete's Super Submarines.
- Pepsi-Cola started as Brad's Drink in 1893, created by pharmacist Caleb Bradham.
These name changes demonstrate how brands evolve to stay relevant and connect with changing consumer preferences.
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