Amazon's 2025 NYC HQ2 Missed Opportunity and Real Estate Moves: What It Means for Investors
Explore Amazon's evolving presence in New York City after the HQ2 cancellation, its strategic real estate acquisitions, and the long-term investment outlook for AMZN stock.
Two years ago, New York City famously declined Amazon.com, Inc.'s (AMZN) proposal for a second headquarters, known as HQ2. Many, including myself, hoped Amazon would establish a significant footprint in the Big Apple, but political opposition halted those plans. However, recent developments suggest Amazon might be making a quieter, strategic return to NYC.
On February 8, 2019, The Washington Post reported that Amazon was reconsidering its NYC headquarters plans. Yet, just six days later, the company officially withdrew, citing resistance from state and local politicians unwilling to collaborate on the project.
Key Insights
- Amazon was unable to finalize a second headquarters deal in New York City.
- The company appears to be establishing a more subtle presence in NYC through real estate acquisitions and leases.
- Despite setbacks, Amazon remains a favored long-term investment among institutional investors.
The political landscape played a decisive role in Amazon’s withdrawal. New York officials declined to offer the $3 billion in incentives proposed for Long Island City, despite projections that Amazon would generate $27.5 billion in tax revenue over 25 years—yielding $9 in tax revenue for every $1 of incentives. The decision cost NYC not only significant tax income but also an estimated 25,000 to 40,000 new jobs and the associated economic benefits.
The fallout extended to real estate markets, where investors anticipating skyrocketing rents faced losses when the HQ2 plans collapsed.
Yet, Amazon’s strategy appears to be evolving. The company is reportedly negotiating to sublease approximately 100,000 square feet (25% of a 400,000-square-foot space) at JPMorgan Chase & Co.'s 2015 tech hub in Hudson Yards, signaling a more understated NYC presence.
Additional indicators reinforce this trend:
- Amazon already occupies office space near Hudson Yards under a lease signed in 2017.
- It acquired the iconic Lord & Taylor building last year, planning to create over 2,000 jobs.
- In December 2019, Amazon leased 335,000 square feet on 10th Avenue, close to its Hudson Yards offices.
This gradual expansion mirrors Amazon’s broader business approach—patient, strategic growth culminating in sudden leaps. From its origins as an online retailer to a $1.67 trillion giant, Amazon’s ventures into cloud computing (AWS), media (MGM Studios acquisition), and subscription services (Amazon Prime) illustrate its multifaceted growth.
After being rebuffed in NYC, Amazon established HQ2 in Arlington, Virginia. However, its ongoing real estate acquisitions in New York suggest the city could unofficially become an 'HQ3'—a vital hub without the formal title.
From an investment perspective, the HQ2 saga concluded just before the COVID-19 pandemic severely impacted New York’s economy and real estate market. Despite a recent earnings miss, Amazon’s stock continues to attract significant institutional buying, reflecting confidence in its long-term prospects.
According to MAPsignals data, Amazon’s stock experienced four major buying surges in the past 90 days and has been identified as a Top 20 stock 32 times since 2014. This accumulation pattern, combined with strong fundamentals, suggests sustained upward momentum.

Source: MAPsignals.com

Amazon.com, Inc. (AMZN) Share Price Performance
The Bottom Line
Amazon remains a compelling long-term investment with a visionary approach to growth. While it missed out on an official NYC HQ2, its ongoing investments suggest New York City remains a strategic priority. Investors should watch for continued expansion and real estate activity that could signal an unofficial HQ3 presence.
Disclosure: The author holds no position in AMZN at the time of publication.
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